https://macademy.com.au/work daily 0.75 2022-12-04 https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567417372124-XJRJKMYOY2ELBQ35E9V2/Athena_OOH_Bus_Wrap.png Work https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1618977655958-B0UIWYLC7SRBLH4VX2JY/CrunchworkLaunch-104-1536x1025.jpg Work https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1f069409-5e85-48d6-8d03-cb01e15869cc/Phone_01.jpg Work https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567562432657-MB9TYAIS5AJGZNBX76EH/AI_brand_05.png Work https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567420285858-SDUAFHTY9X25OMYZEY7K/Hudson_Logo_02.png Work https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567562749840-N5IRO37T3IZ0WSCYJ58E/Cover_Genius_Brochure_06.png Work https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567470878923-1AVS5MJ8HLISESAQW2TH/MA_title.png Work https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1568249395030-E3MYPOTU00T8HKBZPZFM/Cover_Genius_Brand_07.png Work https://macademy.com.au/projects daily 0.75 2022-12-05 https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567458780862-7I1GQZJ8J4Y0WE3BNDJ5/Back_pink.png Galleries https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567060055533-3BVVNDCHNWL6ZRSC9T7C/Hudson_Logo_02.png Galleries - A new way forward for Hudson We helped Hudson rethink their positioning by developing a new tagline which we displayed under their logo. We also used the tagline as an inspirational guide that defined our approach to the entire re-branding project. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567049454969-HRQODJGTL5LQD7Q4DN5V/Sokkah_07.png Galleries https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1568183592976-BPUQ4SXJJY2P5P77VT2Z/Task-window_02.png Galleries https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1566532093409-A3C7DB47TIUE76C6QGAX/AI_brand_03.png Galleries - A new logo Much like Artificial Intelligence, the name ‘Alpha Indigo’ revealed a natural tension that exists between the masculine, the feminine, the manufactured, and the human. Creatively, this provided an excitingly evocative platform to combine two diametrically opposed ideas and create a single unified concept. Using this as our creative direction, we created a three-toned angular ‘A’ that was slightly discordant, yet full of a dynamic energy. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567589291653-NYG0EEOPFB8FQFTX0C79/Cover_Genius_Logo_01.png Galleries - A smart new logo for Cover Genius We created a new suite of logos using the same brightly-coloured building blocks to spell out each brand. Within the Cover Genius logo, the ‘C’ ‘protects’ the ‘G’, while a sense of spirit, innovation and energy is captured in the forward-focused chevrons that always point upwards in recognition of their restless desire to deliver the smartest solutions for their customers. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1618982218012-KYOWL6NU57F5ASYW0UUK/CW_Brand_14.jpg Galleries - A new identity for Crunchwork We created a new brand identity for Cruncwork — Codafication’s new hard-working virtual office manager. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1566338008712-7DS2ZGNZET8SVVPQ6L4J/AI_logo_ver_B%26W_k+copy.png Galleries https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1670196664553-OBHRFH6PA0FXQSGS7QU5/Otivo_logo_h_RGB_k.png Galleries - A new name and brand identity Inspired by the Latin words for ‘choose’ and ‘life’ we helped the team discover a new brand name, and then created a slick new brand identity. https://macademy.com.au/home daily 1.0 2021-01-06 https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567473623188-6XQI5CKFW3RR2VK4BGL3/AI_logo_ver_B%26W_k+copy.png We https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567473623199-MA31FA1P5TFAH21P9894/ALDI_logo_k_simple+copy.png We https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1585196315070-YLV2VLZ1IE3ZUHVVJH4W/Arena_logo_RGB.png We https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567473623481-8J3PKR8V4B0KZZH4MRW9/Athena_logo_B%26W_vert_k+copy.png We https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1578563405123-OT77FER4JBBNNA6F35PR/CO_logo_VER_k.png We https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567473623786-HVN7H0DC7KKJNFH4YFK4/CG_logo_B%26W_k_vert+copy.png We https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567473623895-D5D641DDH5UR1JTNQEAU/CP_logo_k+copy.png We https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1583230570848-TNVS5ZEEP3DFS5GZ1A8Z/Crunchwork.png We https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567473623603-OJHIOG2UKSBA4AM25T1L/CE_Masthead+copy.png We https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567473624215-9TG6YKCK9D51M34NFMHC/HB_logo_11+copy.png We https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1609910858482-UQD8R45NJLGSGVE7BAHV/Fireglow_logo_grey.png We https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1585196130801-BEFFNUQS6TNXZ9NP0E16/Foxtel_logo_RBG.png We https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1647217077275-9700XLHQNCMB12809ZTP/GR_logo_ver_B%26W_k.png We - Greenr https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567473624384-E2CXFF8JXHE46W4GO8NX/Hudson_logo_k+copy.png We https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1585195798165-UZ44Q5AY9728KOK5W62E/TLC_logo_vert.png We https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567473624707-37H0ES1C3NP6LVJJHHUY/NAP_Logo_Type_k+copy.png We https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1568266811285-U1NJMBGJIAXEDJATJVI2/Orange_logo_grey.png We https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1651726782240-WEPRGZPX2H0IZ18SWRVN/Otivo_grey.png We - Otivo https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1585194190003-YZPH128H0NGISYC4NTLJ/image-asset.png We https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1609910369476-XSNITWLRTRUHAAOFZE1M/SS_logo_grey.png We https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1609910368830-G52A2E5OJ9J3UQMKLUP7/SA_logo_grey.png We https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1609909100424-HZ9FCYK3QJ9K3UY9WS6Q/ST_logo_grey.png We https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567473625164-PMETWW61YJ9HB8409M7E/SFC_logo_mono_pos+copy.png We https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567473625280-7EF0QPKB75XQWN7GJ4SA/T2T_logo_k+copy.png We https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567473625459-QG1C1N7VVW3XF4ZDDSOI/TASK_k+copy.png We https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1568279820292-IN2G5RHI88FRXAWMRWK2/TE_logo_k.png We https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1651726736880-3S74DULQDJVFCJ0J7CZ9/image-asset.png We - Tomorrows https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567473625956-I3M9NWBXEIYZ8035BQA8/UNSW_logo_k+copy.png We https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1622161609099-MQZD3RP6DGONX1JXAE9U/image-asset.png We - Urban Grow https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1585195811037-011GZBKXYYLIE3JI0IR9/XCover_logo_grey.png We https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567717148682-MHFAPV7BVZ3J78WVJMFG/Athena_T-Shirt_02.png We https://macademy.com.au/contact-us daily 0.75 2019-09-02 https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1609912541536-SD21ZBHQUF6ASIPR1Z9L/Back_blue.png Contact https://macademy.com.au/why-us daily 0.75 2019-09-10 https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567564062664-IMLZP0XW7KZXHEQ1UF7S/Back_green.png Why us https://macademy.com.au/our-founder daily 0.75 2023-10-30 https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567556602360-7CJUNPEJ05SEFMLDZHTB/Headshot_05a.png Our founder https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567563515533-NQ965AX9P4CB270T33SL/Back_green.png Our founder https://macademy.com.au/testimonials daily 0.75 2019-09-12 https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567495397455-FIN65YY61XJA5F2QSTVZ/Back_taupe.png Testimonials https://macademy.com.au/alpha-indigo-case-study daily 0.75 2019-09-12 https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1566532093409-A3C7DB47TIUE76C6QGAX/AI_brand_03.png Alpha Indigo case study - A new logo Much like Artificial Intelligence, the name ‘Alpha Indigo’ revealed a natural tension that exists between the masculine, the feminine, the manufactured, and the human. Creatively, this provided an excitingly evocative platform to combine two diametrically opposed ideas and create a single unified concept. Using this as our creative direction, we created a three-toned angular ‘A’ that was slightly discordant, yet full of a dynamic energy. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567717485749-7M0LTFQ1T1DDIUWILAL8/AI_brand_05.png Alpha Indigo case study - An electric colour scheme Again, we took inspiration from the duelling binarisms of Alpha Indigo’s DNA to create a bright and electric colour palette. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1566532907396-JLTRXMSBT7Q0V60LEVUN/AI_brand_04.png Alpha Indigo case study - Colours They say opposites attract, and our big, bright colours are no different. We have three hero colours that we use in our logo —pink, blue and indigo. Bland, they ain’t. We particarly like using them in combination to create a singularly striking look. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567045792779-VV081Y7MXJ9VV3A7NA39/AI_brand_01.png Alpha Indigo case study - A new push-pull visual language We built the entire brand on the back of the seemingly contradictory ‘binarisms’ that make up artificial intelligence. These two ‘forces’ informed everything we did, from the logo shapes, colours and choice of typeface. Once complete, we packaged everything up into brand book. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1566531976295-8QDQR1M21UKOQ3E1U34H/AI_brand_02.png Alpha Indigo case study - Alpha Indigo Brand Book Here are a couple of pages from Alpha Indigo’s Brand Book. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1566532923358-M5LOJRW44CCIU6BORTGP/AI_web_01.png Alpha Indigo case study - A visual language built for the future We combined opposing colours in our photography to create a bold new look. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567678127315-I0W84H8MECPYYS50YM3L/Back_Alpha_Indigo.png Alpha Indigo case study https://macademy.com.au/athena-case-study daily 0.75 2022-12-04 https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567646924387-MM14RS43DAJZVHYAC985/Athena_Logo_02.png Athena case study - Athena Logo Athena’s logo was inspired by many things… a big bold ‘A’ for ‘Awesome’ and the promise of new beginnings. Origami that created something extraordinary from the ordinary. An arrow that pointed to financial freedom. Rays of light that illuminated a better way. The spirit of Athena — fierce yet friendly and feminine. A hand placed firmly on her heart. Modern, bold and full of human energy. Dynamic and different. Fearless with feeling. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567641797072-XRPR4N0SIX5D47YXLLZN/Athena_Logo_01.png Athena case study - Athena Logo We built a dynamic colour palette to ensure the logo always stands out. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567641873116-Q666RZP9WZVWLGZ95BWE/Athena_Brand_Stationery.png Athena case study - Athena Stationery We created a set of stationery that was big, bold, and completely ‘Athena’. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567646109722-2E8RLWHSQX6BPUTI8W2V/Athena_Brand_05a.png Athena case study - Athena Brand Book To help bed-in the new brand, we developed a detailed set of guidelines that captured all the rules to govern how to use the logo, tone of voice, colour, photography, illustration and typography. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567643397403-U2N5L54NB2H0I165C32Z/Athena_Brochure_SQ_Cover.png Athena case study - Athena's Welcome Pack We designed the entire welcome pack for new customers to introduce them to Athena’s products and services. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567642972122-5DN8CQT5L5SOGBLLH7R6/Athena_Brochure_SQ_Inside.png Athena case study - Athena's Welcome Pack Here are a couple of pages from inside the welcome pack. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1566465534992-D0V0MEGNTOU17D7096RD/AT_Bus_Wrap_02.png Athena case study - Athena Bus Wrap You don’t see many buses wrapped in chains. With thanks to The Royals, the new brand really pops in the real world. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567646839124-98K1BJ7C7RZQMWORRHRL/Athena_T-Shirt_02.png Athena case study - Athena T-Shirts Athena’s logo and brand device looked so good we developed some t-shirts for the team to wear. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1568081709379-97QOM7C3JELMP8EB5CW2/team-photo.c3158084.jpg Athena case study - Athena T-Shirts In fact they loved the logo so much, you rarely see the Athena team wearing anything else! https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1568089961022-F8D8Y15T8HGKDCSES56X/Athena_OOH_02.png Athena case study - Colours that pop! The new brand made a splash in out-of-home advertising. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567642911115-TMFA4LMIB9YDAFXVGJJK/Athena_Digital_Web_03.png Athena case study - Athena in your pocket The dynamic lines and colours worked perfectly on Athena’s site (designed by Athena’s internal design team). https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567644766502-RX5G2I614G8RPT47L1BY/Athena_Digital_Web_03.png Athena case study - Athena's Site Here’s a view of the desktop version of Athena’s web site (designed by Athena’s internal design team). https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567474143699-MR0VI8NI89C26M0LKEJH/Back_pink.png Athena case study https://macademy.com.au/about-us daily 0.75 2019-09-04 https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567641057612-40ZFOOS90IS303HXUY3B/MA_brand_01.png About us https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567640915905-ZO5WJ4UZ45S4SBS8URTL/Headshot_01.png About us https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567578398269-G9ZHCBBIJMTPE60ZNMJP/Back_charcoal.png About us https://macademy.com.au/task-case-study daily 0.75 2019-09-10 https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567052557415-9GWN61XP7QTRLUMSXZ67/TASK_Signage_01.png TASK case study https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1568183592976-BPUQ4SXJJY2P5P77VT2Z/Task-window_02.png TASK case study https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1568076099798-9ZRNEA9977GQNFGTR4FA/TASK_web_01.png TASK case study https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567679307206-NPIF6I04K6SBIBGUX449/Back_TASK.png TASK case study https://macademy.com.au/strip-tees-case-study daily 0.75 2019-09-12 https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567049454969-HRQODJGTL5LQD7Q4DN5V/Sokkah_07.png Strip Tees case study https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1568179429132-0U6I2MPUHOB7709MUDJM/Bresciano_Still_Standing_09.jpg Strip Tees case study https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1568179463369-P6JHLVA6QWAW4DOSJXF0/Brosque_Capitan_26.jpg Strip Tees case study https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1568179482053-N0J6Y4I1GJG0CTU3IFCR/Cahill_Overhead_06.jpg Strip Tees case study https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1568179510763-TA3HHJQYCBLWE1ALU480/Cahill_Super_Timmy_27.jpg Strip Tees case study https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1568179526930-XCFOVUHASF109VAUZ0JE/Cahill_Super_Timmy_29.jpg Strip Tees case study 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https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1568180017619-6BAJBRAO0S7WD7I10JES/Maradona_Warhol_04.jpg Strip Tees case study https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1568180071139-GXD5EO5QZMEN1FPPNTJW/Matildas_Established_1979_10.jpg Strip Tees case study https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1568180095682-15I2RHZUIYAZT0BZN7S3/Matildas_Names_Black_25.jpg Strip Tees case study https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1568180142483-HJU6FAIJO9OGABVVTNMT/Matildas_Pop_18.png Strip Tees case study https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1568180143092-XVKLH6ONIGDLSMBACFWU/Matildas_Since_1979_Black_01.jpg Strip Tees case study https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1568180143964-7CAH1QTGW4JIP70ZTC78/Matildas_Since_1979_Black_03.jpg Strip Tees case study 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https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1568180434734-14MXPRG5LNDZUZRXW5TG/Socceroos_Retro_Socceroos_Kangaroo_13.jpg Strip Tees case study https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1568180474481-086LINJLVS0GA428NBM0/Sokkah_Eat_Sleep_Repeat_10.jpg Strip Tees case study https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1568180500062-FSRI9KVT7ZQWXRF6NILD/Viduka_Paint_09.jpg Strip Tees case study https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1568180674843-HJZN18DDFNFHELR68U0B/Back_Red.png Strip Tees case study https://macademy.com.au/hudson-case-study daily 0.75 2019-10-28 https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567060055533-3BVVNDCHNWL6ZRSC9T7C/Hudson_Logo_02.png Hudson case study - A new way forward for Hudson We helped Hudson rethink their positioning by developing a new tagline which we displayed under their logo. We also used the tagline as an inspirational guide that defined our approach to the entire re-branding project. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567650024558-JJH71Z34J74CPWO5COMI/Hudson_Stationery_01.png Hudson case study - Refreshed stationery We developed a whole new visual language for Hudson which meant re-designing everything from billboards to business cards. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1568166909815-F12N8154R5X4AW1BNJU8/Hudson_Signage_03.png Hudson case study - Making the logo stand out We created a brand device to sit behind the logo. Not only did this provide a strong and uniquely identifiable shape, it also created a consistent look throughout all of Hudson’s communications. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567727094090-R9EFHIYQ66SMQDGZUHA4/Hudson_Illo_02.png Hudson case study - Infographics The hexagon ‘brand device’ really came into it’s own when we used it in illustrations and infographics. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567727304999-HQYV3XYA416ZDZ5TIRDE/Hudson_Illo_03.png Hudson case study - Illustrations We developed an isometric illustration style that was clean, simple, and modern. It also ensured that everything we did was instantly recognisable as Hudson. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567663655773-HHNPE0DF7O1U431LBO6K/Hudson_Brochure_01.png Hudson case study - Redesigning Hudson's brochures The hexagonal-shaped brand device allowed us to lay out complex information in an interesting and highly-branded way. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567733772409-FU5MUOOY48H5D68ZISF9/Hudson_Book_01.png Hudson case study - Photography To emphasise Hudson’s commitment to empowering people, we developed a super-close-up photographic style that made them stand out from everyone else. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567733772847-LKBE8FVEBE0KYA7ZAYPN/Hudson_Book_02.png Hudson case study - Photographic libraries We also built a photographic library for all the international marketing teams to tap into — ensuring every future piece of collateral was on-brand. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567724610098-O4II6JO2Q1DBB4ICF0HZ/Hudson_Brochure_03.png Hudson case study - Hudson Reports Hudson produced hundreds of reports every day, so we created detailed templates for them to use. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567732944121-HR1XC52KU1YIVDCDDF8O/Hudson_Preso_01.png Hudson case study https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567730826177-I99C3ZPSQZ6120ADIW8S/Hudson_Preso_02.png Hudson case study - Hudson Presentation Templates Like most businesses, Hudson produced hundreds of presentations every day, so we created detailed templates to fit every need. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567649821701-OHMHTUMOGE7G8XM2WO48/Hudson_Digital_Web_01.png Hudson case study - Hudson Web Site Taking a digital-first approach, we created detailed working prototypes to demonstrate how the new brand would work in online environments. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1568178193961-GL2NNFBDXSEV429IZQRE/Hudson_Digital_Newsletter.png Hudson case study - Hudson eNewsletter We also created a series of newsletter prototypes that could be used throughout the business. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567649933115-7YR4AVDJ648UM8AP24B3/Hudson_Digital_Email.png Hudson case study - Hudson Branded Email Here’s a template we created for all Hudson’s branded emails. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1566448535901-3B1Z84YBO5EEZI100K6G/Hudson_Mobile_01.png Hudson case study - Redesigning Hudson's Job Search Site Another of the key outcomes from the project was the complete redesign of Hudson’s job search site. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1568096658730-LQIWI47YPOIIICG075XL/Hudson_Signage_05.png Hudson case study - Signage Being a global business, we set about creating new signs for each of their 23 country offices. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1568096836740-644ZYFYP6OLUNW713NU2/Hudson_Signage_04.png Hudson case study - Banners Again the brand device was a great way to house the Hudson logo, while also directing the viewer’s eye to all the important information. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567730991009-FS9PJI7KNN3B09BOHSZQ/Hudson_Brand_01.png Hudson case study - Hudson Brand Guidelines Lastly we packaged everything up into a comprehensive brand book that covered everything you needed to know about the Hudson brand. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567718271468-V95CN41PXTSGBTGOO1Z6/Hudson_Brand_03.png Hudson case study - Hudson Brand Guidelines Here are a couple of sample pages from the Hudson brand guidelines. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567727820593-QCR3UU4IHBF5Z74V4ONN/Hudson_Digital_Mobile_02.png Hudson case study - Hudson Mobile One of the key outcomes from the project was a comprehensive re-design of Hudson’s global web site. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567660795789-LC3FBQ7N2PBFODXQJPI9/Hudson_Digital_Web_03.png Hudson case study - Hudson Web Site One of the key outcomes from the project was a comprehensive re-design of Hudson’s global web site. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567650559672-GP3XSHVQPIUUQL7LMLCR/Back_Hudson.png Hudson case study https://macademy.com.au/cover-genius-case-study daily 0.75 2022-09-02 https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567589291653-NYG0EEOPFB8FQFTX0C79/Cover_Genius_Logo_01.png Cover Genius case study - A smart new logo for Cover Genius We created a new suite of logos using the same brightly-coloured building blocks to spell out each brand. Within the Cover Genius logo, the ‘C’ ‘protects’ the ‘G’, while a sense of spirit, innovation and energy is captured in the forward-focused chevrons that always point upwards in recognition of their restless desire to deliver the smartest solutions for their customers. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567591292151-G8BECQ2RHOUKDS5UG2BA/Cover_Genius_Logo_03.png Cover Genius case study - Logo Identities We created a brand new suite of logos for the Cover Genius, XCover and Rental Cover brands. Using the same brightly-coloured building blocks gave everything we did a strong sense of consistency — binding the entire visual language together. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1566446529921-WB3W2MCHRUGNQMM3V72E/Cover_Genius_Logo_02.png Cover Genius case study - A strong composition Whenever we produce new logos, we first test them to see how they work across a multitude of backgrounds. The design, shape and composition always comes before colour. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1568247449069-FXSUYD70UVBH9L47CBMD/Cover_Genius_Brand_08.png Cover Genius case study - XCover Logo To ensure each of Cover Genius’ brands looked consistent, we used the same graphic shapes to construct each logo. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1568249278166-8TQPNPQZ6ZYV4DFSU6L4/Cover_Genius_Brand_10.png Cover Genius case study - Rental Cover Logo Along with using the same shapes to make up each logo, the initials of each brand are represented within the design. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567589797800-MU3L8EV57D5WX9PAG4GD/Cover_Genius_Brand_04a.png Cover Genius case study - Yellow, a fresh new brand colour As a nod to Cover Genius’ previous brand colour, we stripped out all the magenta to create a fresh new palette. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1568247417625-34XGNOLYWDOTCMH9N863/Cover_Genius_Brand_07.png Cover Genius case study - A logo that works for small and big spaces New signage was created for Cover Genius. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1566519528012-A57RTKO35YFL7P64TLYC/Cover_Genius_Tee_02.png Cover Genius case study - T-Shirts To help build excitement internally, we included new t-shirts in staff induction packs. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1566516556582-1Q0S4OWLEA07XD49XTKU/Cover_Genius_Brochure_04.png Cover Genius case study - Out of home advertising We created a series of draft ads to be used in out of home advertising. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1566446573549-FJH323MMG0ETA1DVVMGO/Cover_Genius_Illo_01.png Cover Genius case study - A new Illustration style The colours looked great in the new colour palette. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1566518708977-YVGTOURGRA18922SLLKF/Cover_Genius_Brochure_08.png Cover Genius case study - A fresh new look No matter the medium, the new brand looked great. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1566446552765-MDP4OYMFBIV6I2U9GK43/Cover_Genius_Brand_01.png Cover Genius case study - Brand Guidelines We wrote a detailed, yet easy-to-follow document that detailed all the rules on how to use the Cover Genius brand. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567647543125-UBX06P6BA236Y85YNWUZ/Cover_Genius_Web_01.png Cover Genius case study - Cover Genius Web Site The angled lines, and fresh new colour palette worked perfectly in digital channels. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567647731845-HZ39CGWTOHO8RXIPZRZ7/Cover_Genius_Web_03.png Cover Genius case study - XCover Web Site The XCover web site. Built by the excellent internal design team at Cover Genius. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1566516174338-Y2I7YIEZBVABD8NWBUJZ/Cover_Genius_Web_02.png Cover Genius case study - Mobile site The mobile site is fresh and clean. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567584641907-KCOQSG4RKBWB0L4PZNEU/Back_Yellow.png Cover Genius case study https://macademy.com.au/codafication daily 0.75 2021-04-21 https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1618982218012-KYOWL6NU57F5ASYW0UUK/CW_Brand_14.jpg Codafication case study - A new identity for Crunchwork We created a new brand identity for Cruncwork — Codafication’s new hard-working virtual office manager. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1618982159601-E5F3M4L4O3QCOZQOLFUM/CW_Brand_06.png Codafication case study - Comprehensive style guide We created a comprehensive set of style guides to help Codafications internal marketing team and creative partners work with the new brand. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1618982168313-AJH1QIAM5Y4ELDXMNJJD/CW_Brand_01.png Codafication case study - Style Guide Not only were the guidelines informative, they visually demonstrated how the brand should look in the real world. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1618982258728-6Z38TT4VQF1P4RHLT31K/CW_Brand_13.png Codafication case study - T-Shirts We created t-shirt designs and stationery designs to show off the new brand. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1618976723981-O1PZ1WDXU0F6Z3414CJE/Screen+Shot+2021-04-21+at+1.23.12+pm.png Codafication case study - Web Site The new brand was designed with the web in mind. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1618982204149-9TZB8BID8CHPIIVJRX0Q/CW_Brand_10.png Codafication case study - Home page The bright colour scheme helped bed-in the easy-going nature of the brand. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1618983966753-T4XEYU6N1ATX8RF29NS2/CW_Brand_15.jpg Codafication case study - New Stationery We created new stationery designs including these business cards. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1618976722064-LQTF5NJ5FKXHVSG9EACS/CrunchworkLaunch-104-1536x1025.jpg Codafication case study - Getting behind the new brand The team in Brisbane really embraced the new brand. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567584641907-KCOQSG4RKBWB0L4PZNEU/Back_Yellow.png Codafication case study https://macademy.com.au/otivo-case-study daily 0.75 2022-12-04 https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1670196664553-OBHRFH6PA0FXQSGS7QU5/Otivo_logo_h_RGB_k.png Otivo case study - A new name and brand identity Inspired by the Latin words for ‘choose’ and ‘life’ we helped the team discover a new brand name, and then created a slick new brand identity. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1670199052211-C2WURGWPXUW6B7TQCDG6/Phone_01.jpg Otivo case study - Mobile-ready interfaces We designed a brand new mobile-ready interface. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1670199053222-POHX5NUWE1EOBWJLHVGE/Visual_Language.png Otivo case study - A new visual language We combined two strong and dynamic colours with a limited accompanying palette to strengthen to create a unique and easily recognisable visual language. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1662163570334-CB5ED1A2FXQREDJRGMBY/OT_Brochure.png Otivo case study - A brand that works across all media We wrote and designed a suite of brochures and advertising collateral to help spread the word about Otivo. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1662163616349-VP5Q0RS0NESYEU8MBJN1/OT_Packaging.png Otivo case study - Bags of fun Finance boring? Not at Otivo. Instead, we created a unique and professional visual language. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1662163620658-CVC5CV41RCRHXUG9XAJF/Phone_07.jpg Otivo case study - A visual language optimised for digital By using a limited palette and a fresh new tone, we created an experience that feels personal and welcoming. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1670199052186-RPY6TP74DWETTXOPY6NZ/OT_Dashboard_01.png Otivo case study - Making Financial Advice accessible We wrote and designed a new product interface and website making financial advice easy. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1670199631989-IF5PIKGUB50BFWZ5DB66/Visual_Language_02.png Otivo case study - A consistent brand No matter the medium, Otivo’s visual language was consistent. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1670199799147-A1GZ40F0REI496YJHJNT/Icons_01.png Otivo case study - Iconic icons We hand-drew every pixel of every icon to help make Otivo feel absolutely unique. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1670199632702-ESHPD50ZB1L8AP3KI9BS/Illustrations_01.png Otivo case study - Creating a brand that projected professionalism Instead of relying on stock imagery, Otivo took the brave step to create a new bespoke visual language that required us to hand draw hundreds of icons, illustrations and infographics. https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1662161946300-P107GBFYW3GA9O0EDVQF/blue.png Otivo case study https://macademy.com.au/our-digital-strategist daily 0.75 2024-05-26 https://images.squarespace-cdn.com/content/v1/56d91f31356fb0f88657dce4/1567563515533-NQ965AX9P4CB270T33SL/Back_green.png Our digital strategist