Otivo is doing something no one thought possible — providing quality personal financial advice online.

The challenge

Otivo (formerly Map My Plan) had all the ingredients to be a success — a unique and innovative product led by a terrific team. However, a dated name, overly complex communication and a less-than-polished visual approach were holding them back.

The brief

Otivo (formerly Map My Plan) were looking for a creative team to help them develop a new brand strategy, brand name, visual identity, tone of voice, website and a new simplified way of talking about their product.

Our approach

We kicked off the project with a series of workshops with their CEO and CTO to uncover their brand purpose. This acted as our ‘north star’ and helped us define all the subsequent strategic work that repositioned Otivo as a friendly and trusted alternative to traditional face-to-face advice.

Although not initially part of the original scope, we also helped them discover a new brand name. We then designed an exciting new brand identity that better matched their aspirations and elevated their brand into the same league as their prospective clients.

Once their brand strategy was defined, we developed a new tone of voice and a new visual identity that involved us creating hundreds of unique illustrations which we used to develop a new product and web site.

The result

In just twelve months, we delivered a new branding strategy, brand identity, tone of voice, visual language (including hundreds of icons of custom illustrations), stationery, business templates, advertising, and mobile-optimised websites and applications that repositioned Otivo as a trusted and viable service to their existing and future B2C and B2B clients.

This resulted in a staggering 833% increase in users and over 400% increase in revenue. No wonder Sue Viskovic (Managing Director at Elixir Consulting) recently described Otivo as a “game-changer”.

RECOGNITION

Winner: 2022 IFA Digital Advice Strategy Of The Year
Finalist: 2022 Finder Awards Innovator Of The Year
Finalist: 2022 IFA Transformation Of The Year
Finalist: 2022 IFA Innovator Of The Year

A new name and brand identity

Inspired by the Latin words for ‘choose’ and ‘life’ we helped the team discover a new brand name, and then created a slick new brand identity.

Mobile-ready interfaces

We designed a brand new mobile-ready interface.

A new visual language

We combined two strong and dynamic colours with a limited accompanying palette to strengthen to create a unique and easily recognisable visual language.

A brand that works across all media

We wrote and designed a suite of brochures and advertising collateral to help spread the word about Otivo.

Bags of fun

Finance boring? Not at Otivo. Instead, we created a unique and professional visual language.

A visual language optimised for digital

By using a limited palette and a fresh new tone, we created an experience that feels personal and welcoming.

Making Financial Advice accessible

We wrote and designed a new product interface and website making financial advice easy.

A consistent brand

No matter the medium, Otivo’s visual language was consistent.

Iconic icons

We hand-drew every pixel of every icon to help make Otivo feel absolutely unique.

Creating a brand that projected professionalism

Instead of relying on stock imagery, Otivo took the brave step to create a new bespoke visual language that required us to hand draw hundreds of icons, illustrations and infographics.