A focus on quality

Cutting his teeth in the 90s as a creative in Portland and San Francisco, Rob returned to Australia as the Creative Director of RBI — one of Australia’s largest publishers in 1999 — where he launched countless magazines and websites, and won several major awards including Australian Designer of the Year.

After a stint with Foxtel rolling out their brand and customer retention programmes (where he picked up his first Promax Award), Rob was appointed Creative Director of 3 mobile where he helped create some of the world’s most innovative mobile sites and applications.

After Vodafone merged with 3 mobile, Rob became responsible for the brand governance throughout Vodafone Australia. He also founded a successful in-house agency, responsible for the design of all 21,000+ stores, as well as launching hundreds of campaigns both nationally and internationally — including the successful launch of Vodafone’s 4G network.

In 2011 he was invited to be an Advisory Board Member to the B-Change charity — a finalist in Fast Company’s World-Changing Ideas Awards in 2017.

In 2015, Rob was appointed Creative Director of Cummins&Partners (Australian Agency of the Year) where he led the creative on campaigns appearing on TV, out-of-home, and through-the-line.

In late 2015, Rob launched the M | Academy, a boutique branding agency specialising in creating new brands and resuscitating old ones for clients such as ALDI, Otivo, Connecta, Alpha Indigo, Athena, Cover Genius, Hudson, Telstra, Sydney FC, and the University of NSW.

With over 25 years of experience, Rob is one of the leading creatives in Australia and has worked with some of the world’s most iconic brands including Apple, Nike, Cricket Australia, Vodafone, Channel 10, 3 mobile, Foxtel, Hewlett-Packard, and BP.