Strip Tees are a fashion label who create iconic football gear designed to look as good around town as it does at the game.

The challenge

Having only been around for a year, Strip Tees were still finding their feet. Although they’d launched a heap of products, they didn’t yet have a clear plan for their brand. They were also operating under another name that bore no relevance to their customers — making their task even more difficult.

The brief

As a new clothing label, Strip Tees were looking for a creative partner to help them create their entire suite of products, as well as provide guidance on their new business name and brand identity.

The result

We delivered an all-encompassing new brand and web site — laying the foundations for Strip Tees to break into the crowded merchandising market.